McConaughey Debuts new Men's Wear Collection

Matthew McConaughey is busy this year launching his new men's wear collection. WWD reports it will be called JKL, after his charity. He founded this charity after his father past away. JKL full name is Just Keep Living. This organization wants kids to live active lives, play sports, and also be able to make important decisions that will better shape their lives. His brand started simply with t shirts, hats and flip flops, that said, Just Keep Living. Friends and fans alike couldn't get enough of his designs. So McConaughtey decides to expand his brand in a more "mature way", that would include giving back to his charity. For every dollar spent on an item, a dime is added to the charity. The clothes are designed to be "all purpose gear". Meaning they need to include "performance type features", like quick dry t shirts, moisture wicking tops, UV protection, and rash guards. His concept is let the outfit do it all. He is quoted in the WWD article that he does not want to push reset. My favorite quote is he wants, "to be able to go from the jungle to the opera". Obviously that's a little over dramatized but you get my point.

JKL "sportswear and "swim wear will launch in over 150 Dillard's stores this month. The collection is being produced by Grand National Apparel Inc. The company is a Toronto based private label manufacturer. They worked with Perry Ellis and Savane in the past. McConaughey's  price point is between $29.50 and $99.00. WWD reports, he wants his collection to represent California casual lifestyle combined with active wear. His active wear line will include anything from a tee-shirt, to brushed cotton/nylon utility pants, to slim jeans, etc. One item that he thinks will be a huge hit is the "killer tee". It is a performance-tee shirt that is 100% cotton and has a "slimmer fit". The killer tee has two purposes: to look great and be able to be active in it. After the spring's launch, an even bigger launch will be expected in the fall.

Many celebrities have tried and failed to have successful brands. Only time will tell
 if JKL will be the next success  But with its efforts to give back to society, lets hope it succeeds.  Here is some of his collection.